a guide to selecting the perfect kraft paper for gifts

Kraft paper is a versatile and eco-friendly choice for wrapping gifts, making it a popular option among crafters and gift givers alike. In 2026, as sustainability becomes increasingly important, knowing how to select the right kraft paper can elevate your gift presentation while also being kind to the planet. This guide will help you navigate the various types of kraft paper available, ensuring that your gifts stand out with style and elegance.

Understand the Different Types of Kraft Paper

Kraft paper comes in several varieties, each suited for various purposes. The two main types are brown kraft paper and white kraft paper. Brown kraft paper is the traditional choice, known for its rustic charm and strength. It is excellent for wrapping heavier items, as it can withstand tearing. On the other hand, white kraft paper offers a cleaner, more contemporary look and is often used for more formal occasions. Consider the theme of your gift when deciding between these two options.

Consider the Weight of the Paper

Kraft paper is available in various weights, typically measured in grams per square metre (gsm). Lighter weights, around 40 to 70 gsm, are perfect for wrapping smaller, lighter gifts or for use in arts and crafts projects. Medium weights, ranging from 70 to 100 gsm, are suitable for standard gift wrapping, striking a balance between durability and flexibility. For larger or heavier gifts, opt for heavier kraft paper, 100 gsm and above, which provides the necessary sturdiness.

Check the Texture and Finish

The texture and finish of kraft paper can significantly affect the overall aesthetic of your gift wrapping. Smooth kraft paper offers a sleek look and is perfect for printing designs or messages, making it ideal for personalised gifts. Textured kraft paper, with its natural fibres and imperfections, adds a rustic touch that pairs beautifully with twine or dried flowers. When selecting your kraft paper, consider the final look you wish to achieve and how it complements your gift.

Explore Patterns and Colours

While traditional kraft paper is brown or white, there are numerous options available featuring patterns and colours. Floral designs, geometric patterns, and festive motifs can add a unique flair to your gift. When choosing patterned kraft paper, ensure that it aligns with the recipient's personality and the occasion. For a timeless look, consider using plain kraft paper adorned with simple decorations such as stamps or ribbons.

Think About Eco-Friendliness

In today’s eco-conscious world, selecting recyclable or biodegradable kraft paper is essential. Many brands now offer papers made from recycled materials, which reduce waste and promote sustainability. Look for certifications or labels indicating that the kraft paper is environmentally friendly. By choosing eco-friendly options, you not only make a fashion statement but also reduce your carbon footprint.

Measure and Cut Correctly

Once you have selected the perfect kraft paper, the next step is to measure and cut it accurately. Measure your gift’s dimensions, adding a few extra inches on each side to ensure complete coverage. Use a sharp pair of scissors or a paper cutter for clean lines. A well-wrapped gift showcases your attention to detail and thoughtfulness, making the unwrapping experience even more delightful.

Accessorising Your Gift

The right accessories can elevate your kraft paper wrapping from good to exceptional. Consider adding natural elements such as twine, burlap, or even sprigs of greenery to create an organic feel. For a more sophisticated look, satin or grosgrain ribbons in complementary colours can enhance the overall presentation. Adding a personalised tag or a handwritten note can also make your gift more special.